What We

Paid Advertising

Paid Traffic

Search Ads

Potential customers are using search engines to answer their questions, qualify businesses, and purchase goods and services. We create compelling ads for multiple stages of the buyers journey so you can grow your brand and get customers.

Social Media Ads

Get in front of your customers where they hang out. Facebook, LinkedIn, Instagram, and more. We combine scroll-stopping creative and copy with advanced targeting and retargeting to build brand and drive leads for your business.

Media Buying

Depending on your niche, sponsoring podcasts, purchasing ad space, or working with other businesses/partners may be the best way to reach prospects. We will research who your audience trusts so that you can  better position your brand.


Organic Traffic


Rank on the first page of Google for terms your prospects use to educate themselves and purchase product or services like yours. Gain free, inbound traffic by becoming your niche’s authoritative resource.

Thought Leadership

Become a leader in your industry by bringing your expertise and point of view to current issues. Drive conversations that keep you and your company top of mind when it comes to changes in your industry.

Sales Enablement

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Data Driven


Website Tracking

Learn what visitors do on your website so you can optimize for engagement and conversions. We can handle all implementation, including auditing your current analytics stack to ensure reliable data and goal tracking.

Data Strategy

Data is useless unless it is applied.  We use visitor data to create segmented lists so that multiple audiences can be served different, relevant content and ads increasing response rates.

©Human Nature Marketing, 2021. Madison Wisconsin.